Find a Web site that has an “About Us” section or a “Press Release” section.
Write a three to four (3-4) pages paper addressing the following:

• Identify the Web site, the sender, and perceived receiver.
• Analyze the integrated business communication.
• Assess the media richness of the section…..

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Review the email to Bobby Johnson found in Chapter 5 under the heading : “Choosing a Channel” in your textbook.

• Write a 3-4 pages paper that answers the following:
• Identify the communication problems with the email.
• Using the 10 Cs for Writing Effectively, rewrite the email……

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Write a 3-4 pages paper that addresses the following:

• As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career.
• Discuss whether communication will become more complex, or less complex, and why…

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Read Case 10 titled “Eastman Kodak’s Quest for a Digital Future”, located on page 568, in theCases to Accompany Contemporary Strategy Analysis section of the textbook. From the case, you will advise the CEO Antonio Perez on ways forward for Eastman Kodak. In addition, you will examine the competitive environment, and discuss frameworks for evaluating various strategies for the company.

Write a three to five (3-5) page paper in which you:

1. Use a framework of your choice (e.g., Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of Eastman Kodak’s industry. Support your response.
2. Select at least two (2) innovative and technology trends that Eastman Kodak’s or its competitors introduced (e.g., Kodak’s digital strategy 1993-2011). Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.

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Using Case 10 in your textbook, “Eastman Kodak’s Quest for a Digital Future”, you will advise CEO Antonio Perez on how best to position his organization to be responsive to change in order to take advantage of the strategies you have recommended.

Write a six to eight (6-8) page paper in which you:

1. Give your opinion as to whether Eastman Kodak’s industry is mature or declining, based on its evolution history. Justify your answer.
2. Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for Eastman Kodak’s company. Support your response.

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Research two (2) manufacturing or two (2) service companies that manage inventory and complete this assignment.

Write a six to eight (6-8) page paper in which you:

1. Determine the types of inventories these companies currently manage and describe their essential inventory characteristics.
2. Analyse how each of their goods and service design concepts are integrated.
3. Evaluate the role their inventory plays in the company’s performance, operational efficiency, and customer satisfaction.
4. Compare and contrast the four (4) different types of layouts found with each company; explain the importance of the layouts to the company’s manufacturing or service operations.

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In Assignments 2.1, 2.2, and 2.3, you will be building up a formal, researched justification report (one part at a time) that culminates in a recommendation to implement a particular product, service, or program in your place of employment. This recommended product, service, or program should resolve a problem that you identify in your workplace and should be directed to your employer (even if you do not actually plan to share it with your employer).

Use the basic outline below to draft your paper. Organize your responses to each question under the following section headings:

• Problem Statement (for Question 1)
• Overview of Alternatives (for Question 2)
• Criteria (for Question 3)
• Methods (for Question 4)

Write a two (2) page, single-spaced report in which you:

1. Describe in detail a problem at work, persuading and convincing the reader that it needs fixing.

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In Assignments 2.1 (Part 1) and 2.2 (Part 2) of the Justification Report, you built up the major parts of your formal, researched justification report (Problem Statement, Overview of Alternatives, Criteria, Methods, Evaluation of Alternatives, Findings and Analysis, and References). You will begin Part 3 by inserting your revisions of Parts 1 and 2 based on your instructor’s suggestions Then, you will include a few new additions:

Use the basic outline below to draft your paper. Organize your responses to each question under the following section headings:

• Introduction(for Question 1)

◦Problem Statement (for Question 1a)

◦Terminology (for Question 1b)

◦Major Sections of the Report (for Question 1c)

◦Scope and Limitations of the Research (for Question 1d)

• Preliminary Parts(for Question 2)
• Recommendation(for Question 3)
• Addenda(for Question 4)

Write a four (4) page, single-spaced report in which you:

1. Create an introduction that tells what your report is about.
2.   Include the Problem Statement that you already created and revised in Part 1.
3.  Include terms that readers will need to know in order to understand the report.
4.   Briefly summarize the major sections and findings of the report that you’ve developed in Parts 1 and 2.
5.  Discuss what your report will cover and what it will not.

2. Create the preliminary parts of the report that precede the Introduction (after reading Chapter 12 in your Professional Communications textbook), which includes:
3. Title Page

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Are you looking for employment or advancement within your current job? Completing this assignment will help you name and identify the skills and abilities that will move your career forward. Develop a Job Application Cover Letter that highlights and emphasizes why you are the person most suitable for your ideal role. Use the general writing guidelines on p. 277-278 in the text for structural and content guidance. (Examples can be found on p. 274, Figure 14-7, and on p. 279, Figure 14-8.)

The message should take the form of a business letter; however, you will submit your assignment to the online course shell.

The job letter / application message must adhere to the following requirements:

1. In terms of content:

1. Highlight relevant background and job history information.

1. Emphasize significant qualifications and exclude nonessential ideas.

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Review Case 21 “How Amazon.com became the leading online retailer by 2011″, and Case 23 “Is Yahoo!’s business model working in 2011?” located in the textbook to complete this assignment.

Write six to eight (6-8 pages) paper in which you:

1. Describe, in brief, the histories of both of Amazon.comand Yahoo.com, and determine the core business of each.
2. Determine the key strategic differences that have impacted the relative success of both Amazon.comand Yahoo.com. Provide two (2) specific examples of such strategic differences to support the response.
3. Compare and contrast the approach to strategic planning that each company has pursued in order to achieve a competitive advantage. Focus specifically on both intended and emergent strategies.
4. Analyze the manner in which each company’s distinctive competencies help to shape the strategies that each company pursues. Provide a rationale to support the response.
5. Recommend one (1) functional level strategy for each company which prescribes the essential ways in which each may achieve superior efficiency, quality, innovation, and customer responsiveness. Provide a rationale to support the response.

6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.