Assessment 3 details for ALL students (T 1 2016 MRKT 19038)
Due Date: Tuesday of Week 12 by 3.00 p.m AEST
Weighting: 30%
Length: 1000 – 1500 words (excludes tables, figures and references)
Assignment submission
All assignments should be submitted online through the MRKT 19038 Moodle site. Reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. For this assignment though, the Turnitin score may not be indicative of plagiarism because all students may submit similar SPSS tables.
Details – Case scenario
You are required to read Case 12.2 p. 349 Global Motors Descriptive and Inference Analysis from the Burns and Bush 2014, Marketing Research 7/e, Pearson, Essex, UK textbook.
After reading the case study, you are required to use the SPSS datafile GlobalMotors.sav, provided in Moodle under the link “Assessment 3” to answer all the questions of the case study listed on p. 351 of the prescribed textbook. Check the case study hints on the Burns and Bush website.
A report format is not required for this assignment. However the structure and presentation of the assignment will count. A title page, executive summary, table of contents, body (answering of all the questions, displaying and commenting on tables and figures) are required for this assessment. Please use Times New Roman, Font 12 and single line spacing throughout your report. No more than 25 pages should be submitted and no appendices should be included.
Important:
– Students’ requests for an extension of the deadline for this assignment need to be submitted through the Assignment Extension System. Requests for reasons not mentioned in the CQUniversity Assessment of Coursework Procedures policy and not supported by appropriate evidence will not be considered. For example, if a student has been sick for 2 days before the assignment is due, the student needs to submit his/her request in the AES by the due date for the assignment and upload a medical certificate dated the day(s) of the sickness.
Assessment Criteria – Item 3 (MRKT 19038 T 1 2016) Student Name:
Student ID:
Marking Criteria – Maximum marks
Structure and presentation – 2 marks
Statistical analyses and interpretation of findings:
Q. 1 – 6 marks Q. 2 (a)- 2 marks Q. 2 (b)- 2 marks
Q. 3 (a)- 2 marks
Q.3 (b)- 2 marks
Q. 4- 4 marks
Q. 5- 5 marks Q. 6- 5 marks
Total – 30 marks
Key to criteria grading
HD (x=25.5) Student demonstrates excellence in understanding and interpretation of all aspects of the criterion.
D (22.5=x 25.5) Student demonstrates very good understanding and interpretation of almost all aspects of the criterion with some minor corrections or additions needed.
C (19.5=x 22.5) Student demonstrates good understanding and interpretation of most aspects of the criterion with some need for additional work, additions or improvement.
P (15=x 19.5) Student demonstrates sufficient understanding and interpretation of the criterion to warrant the award of Pass but requires considerable additional work, additions and improvements.
F ( 15) Student demonstrates an unsatisfactory understanding and interpretation of the criterion and requires major additional work, additions or improvements to achieve a passing grade.