In this highly competitive business environment, businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency. Many companies have turned to business intelligence (BI) and data analytics.

Use the Internet or Strayer Library to research articles on data analytics. Select one (1) industry or one (1) company that is currently using data analytics. Use the industry / company you have selected as the basis for your written paper.

Write a four to six (4-6) page paper in which you:

1. Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business.
2. Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen.