The development of complex algorithms that can mine mounds of data that have been collected from people and digital devices have led to the adoption of data mining by most businesses as a means of understanding their customers better than before. Data mining takes place in retailing and sales, banking, education, manufacturing and production, health care, insurance, broadcasting, marketing, customer services, and a number of other areas. The analytical information gathered by data-mining applications has given some businesses a competitive advantage, an ability to make informed decisions, and better ways to predict the behavior of customers.

Write a four to five (4-5) page paper in which you:

1. Determine the benefits of data mining to the businesses when employing:
   1. Predictive analytics to understand the behavior of customers
   2. Associations discovery in products sold to customers
   3. Web mining to discover business intelligence from Web customers
   4. Clustering to find related customer information
2. Assess the reliability of the data mining algorithms. Decide if they can be trusted and predict the errors they are likely to produce.