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Evaluating a Survey

Survey research is as it suggests, asking questions of participants and measuring the results. The survey types are many, but the evaluation of the survey tools is very similar. Download the World Health Survey of the World Health Organization’s Short Version: Individual Questionnaire: Rotation A of World Health Survey of the World Health Organization.

Click here to read the survey carefully and respond to the following:

  • What are your impressions of the survey items and the level of understanding needed to administer the survey? Pretend you are the surveyor.
  • What is your opinion of the survey in terms of understanding the questions, the types of questions, and the level of personal information shared? Pretend you are the respondent.
  • What is the face validity of the survey?
  • What would you change to improve the quality of data collected? Explain your reasons.

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