marketing plan

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For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write an eighteen to twenty 18 page paper in which you: 1. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan. 2. Develop your company’s mission statement and company introduction. 3. Develop the company’s branding, pricing, and distribution plan. 4. Provide the following marketing strategy information: a. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. b. Develop the differentiation strategy in relation to the closest competitor. c. Establish whether the company’s intention is to be a leader or follower within the industry. d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy. e. Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend. 5. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy. 6. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan. 7. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools. 8. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices. 9. Assess the potential for your company’s overall performance in relation to the marketing plan objectives. 10. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy. 11. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources

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marketing plan

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For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write an eighteen to twenty 18 page paper in which you: 1. Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan. 2. Develop your company’s mission statement and company introduction. 3. Develop the company’s branding, pricing, and distribution plan. 4. Provide the following marketing strategy information: a. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. b. Develop the differentiation strategy in relation to the closest competitor. c. Establish whether the company’s intention is to be a leader or follower within the industry. d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy. e. Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend. 5. Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy. 6. Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan. 7. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools. 8. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices. 9. Assess the potential for your company’s overall performance in relation to the marketing plan objectives. 10. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy. 11. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources

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Marketing Plan 6

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This is the 6th section of a marketing plan about a product named Arimount (1st – 5th parts are attached as a reference) answer the questions listed below. Make sure the information about Arimount is presented in a professional and error free manner and at least one reference is provided per question. The answer for questions 1 & 2 should be 300 words each totaling 600-700 words using APA style and including at least 1 reference per answer. Question #1 How many channel levels are appropriate for Arimount’s targeted business segment? Based on the number of channel members should you use exclusive selective, or intensive distribution? Why. Question #2 What types of retailers will Arimount use for distributing your product? Discuss the advantages and disadvantages of using this type of retailer. The answers are in relation to Arimount’s and product information discussed in the attached refrences.

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1 UNIT I Marketing Plan Assigment MBA 5501 Advanced Marketing By Markie Hinson
2 Executive summary Arimount is a well established beauty and grooming company. Arimount has been operating in the hygiene market for 20 years now. As far as the financials are concerned the company has a track record of an average return on investment. Arimount is currently developing a new deodorant product using a new chemical that will allow the deodorant to work for up to five days even after showering. This product has been named Arimount Extralast deodorant. The objective of launching this new innovative product is to maximize the market share of the company and increase profits. 1. Situational analysis 1.1 SWOT Analysis In-depth insight and extended knowledge of hygiene industry, experienced research and development department and a well networked existing distribution channels are the strengths of Arimount. The weaknesses of Arimount include the reliance of the company on debt capital. Opportunities include being a part of the growing hygiene industry and gaining cost effectiveness through economy of scale. Threats for Arimount include competition from existing players in this market and studies that discuss the negitive side effects of the chemicals on the skin and to the environment. 1.2 Competition The three primary competitors of Arimount Extralast deodorant are Klima Antiperspirant, Adidas Absorbent-Deo Wetness Control and Secret Clinical Strength Deodorant. Europe based Klima antiperspirant is an extremely effective deodorant in spray form. The website of Klima antiperspirant claims that applying the deodorant keeps the underarms free from wetness for up to 5 days. It is sold online and priced at $24.95. Adidas Absorbent-Deo Wetness Control is aluminum free and most athletic women swear by this product. It is priced high for $38.95. Secret Clinical Strength Deodorant is one of the best-selling brands in the market. It is easily available at local stores and low priced for…

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My marketing plan

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The Do-It-Myself Marketing Plan – Part 1                                Name_____________________

Strategic Marketing Process

My Own Marketing Plan

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Situation Analysis (SWOT)

Location of Factor

Kind of Factor

Favourable
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Internal (Me):

  • Personality
  • Formal education
  • Work experience
  • Motivation
  • Other ….
My Strengths:

Imaginative

Persuasive

Health oriented

 

CLICK HERE TO GET THIS PAPER WRITTEN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Unfavourable
My Weaknesses:

Computer skills

English ( learning progress)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

External:

  • Economic
  • Technical
  • Political / Legal
  • Social / Demographic / Cultural
  • Natural
  • Competitors
Opportunities:

 

  • Most people in Saudi are open to healthier lifestyle.
  • Open a gym and adjust different program for both gander, can be more interesting for people they are not mix.
  • Rare business in Saudi
  • People in Saudi  like do indoor active.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Threats:

Gover

Society perception

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Focus & Goal Setting

My goals Personal Goals:

Finish my business program, with high GBA.

Study health wellness program to have good experience in health.

Work with my father, and develop the company.

Open my own GYM business instead of my father business. For both gander to give chance for female  to do exercise

 

 

 

My desired position Job or Position Description:

I want to BE manger in MY FAMILY company.

Work 8 hours a day.

 

 

 

 

 

 

My target Industries, organizations and locations Industries:

Health.

Gymnasium.

 

 

 

 

 

Organizations:

 

 

No organization. Family business

 

 

Geographic Areas:

Saudi Arabia ( AL-shargeia)

 

 

 

 

My uniqueness (Points of Difference)

 

 

Personality:

Hard worker.

Approachable

Adaptable.

 

 

 

 

Education & Experience:

High school.

 

 

 

 

 

Other:

 

 

 

My Positioning How I compare to other applicants:

Developing person

Very curious.

Hard worker.

 

 

 

The Do-It-Myself Marketing Plan – Part 2                                Name_____________________

 

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Marketing Mix Elements

 

My Own Marketing Plan

 

Product Strategy (Actions to Improve my Marketability)

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Work Experience / Projects / Accomplishments Completed:

 

 

 

 

 

 

 

 

 

 

Extra-Curricular / Volunteer Activities:

 

 

 

 

 

 

 

 

 

 

 

Obstacles to Overcome:

 

 

 

 

 

 

 

 

 

 

Price Strategy Compensation Sought:

 

 

 

 

 

 

Promotion Strategy Examples: Resume, Cover Letters, Types of Networking & Contact opportunities, etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Place Strategy Places to Network for Contacts and References:

 

 

 

 

 

 

 

 

 

 

 

 

 

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Schedule / Budget Actions to Take / Budget Deadlines (dates)
 

Marketing Actions

 

(for example: Courses to take, experience to gain, resumes to write, clothes to buy, travel arrangements to make, etc.)

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Evaluation The evaluation tools I will use to measure the success of my Marketing Mix:

 

 

 

 

 

 

 

 

Control Alternate options I can use to modify my strategy:

 

 

 

 

 

 

 

 

 

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