1. The revenue-cost impact of alternative channel strategies needs to be evaluated. These analyses include cash flow, income, return on investment and operating capital requirements which are _____.

2. _____ are to reduce customer search costs and perceived risks.

3. In the _____ the coordination of the distribution channel by one organization. Programming and coordination of channel activities and functions are directed by the firm that is the channel manager.

4. If a company decides to distribute its products in many of the retail outlets in a trading area that might normally carry such a product, it is using a(n) _____ distribution approach.

5. _____ provides essential information for decision making for each of the brand management activities including market/customer, competitor and brand information.

6. In the _____ Vertical Marketing System a single firm does not exert substantial control over other channel members. This type of Vertical Marketing System involves close collaboration and sharing of information.

7. The Inter brand measure of _____ includes: leadership (ability to influence the market); stability (survival ability based on customer loyalty); market (security from change of technology and fashion); geography (ability to cross geographic borders), support (consistency and effectiveness of brand support); and, protection (legal title).

8. _____ measure(s) consumers’ awareness of specific ads and campaigns by asking questions to determine if a sample of people remembers an ad.

9. According to the text advertising agencies perform these functions for their clients.

10. The _____ Vertical Marketing System exists because one of the channel members has the capacity to influence channel members. This influence may be the result of financial strengths, brand image, specialized skills

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