Due Week 6 and worth 320 points

Using the Internet and Strayer University databases, research J. C. Penney Company, Inc. from its inception to current-day operations.

Write a five to six (5-6) page paper in which you:

1. Evaluate two (2) key changes in J.C. Penney’s management’s style from the company’s inception to the current day. Indicate whether or not you believe the company is properly managed today. Provide support for your position.
2. Explain senior management’s role in preparing the organization to shift from a catalog-based retailer to an Internet retailer. Provide evidence of whether the transition was seamless or problematic from a management perspective. Provide support for your rationale.
3. Evaluate management’s decision to use celebrities as key merchandise vendors and spokespersons. Indicate the organizational impact of these decisions.

Further details of the assignment are hidden….