MGT 599 Week 5 Project Deliverable 2: Innovation and Competitive Analysis

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Read Case 10 titled “Eastman Kodak’s Quest for a Digital Future”, located on page 568, in theCases to Accompany Contemporary Strategy Analysis section of the textbook. From the case, you will advise the CEO Antonio Perez on ways forward for Eastman Kodak. In addition, you will examine the competitive environment, and discuss frameworks for evaluating various strategies for the company.

Write a three to five (3-5) page paper in which you:

  1. Use a framework of your choice (e.g., Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of Eastman Kodak’s industry. Support your response.
  2. Select at least two (2) innovative and technology trends that Eastman Kodak’s or its competitors introduced (e.g., Kodak’s digital strategy 1993-2011). Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.

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