Using Case 10 in your textbook, “Eastman Kodak’s Quest for a Digital Future”, you will advise CEO Antonio Perez on how best to position his organization to be responsive to change in order to take advantage of the strategies you have recommended.

Write a six to eight (6-8) page paper in which you:

1. Give your opinion as to whether Eastman Kodak’s industry is mature or declining, based on its evolution history. Justify your answer.
2. Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for Eastman Kodak’s company. Support your response.

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