Assignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.

Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:

• cover each section in the marketing plan in detail
• update your marketing plan to reflect recommendations made by faculty, and newly researched information
• complete all of the sections in the marketing plan template

Complete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:

1. Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
2. Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.
3. Describe both the company’s Unique Selling Position (USP) and its marketing objectives.

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