Home » Uncategorized » MKT 100 Week 5 Journal 2: Marketing Plan Part B: Targeting Customers

MKT 100 Week 5 Journal 2: Marketing Plan Part B: Targeting Customers

 

You will now consider who your customers are and identify your market segment.

It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:

 

  • pinpoint where you should spend your advertising budget
  • the type of campign you intend to run, and
  • ensure that your marketing message speaks the customer’s language (based on their needs and wants, demographic, location, ethnicity, etc.).

 

Write a one to two (1-2) paragraph journal entry in which you:

 

  1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:

 

……………..

 

Further details are hidden..


Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Designed BySuperbWriters