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    MKT 500 WK 8 Assignment 3: Part C: Your Marketing Plan



    Write a six to seven (6-7) page paper in which you:

    1. Develop the company’s branding, pricing and distribution strategy.
    2. Provide the following marketing strategy information:
    3. Classify the company’s major competitors as inter-or-intra-competitors. Categorize the competitors’ major strengths and weaknesses.
    4. Develop the differentiation strategy in relation to the closest competitor.
    5. Establish whether the company’s intention is to be a leader or follower within the industry.
    6. Assess the level of the impact that the salient macro-environmental issues (e.g., legal, technological, social and economic, etc. ) and trends with which the company must contend could potentially have on the company’s marketing strategy.
    7. Discuss the marketing research tools that you used in your marketing strategy.


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