PESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.

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The assigned short papers will prepare you for your final culminating project. Each paper will research a specific topic linked to the final culminating project. Papers will consist of 3 pages of content, using a formal writing style based on APA 6th edition, 7th printing guidelines.

The title page, table of contents, reference page or pages, appendices are not counted as content.

PESTEL Analysis:  You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.

•What is the foreign market’s environment as related to the PESTEL framework?

•What factors in the PESTEL framework are most important when entering the foreign market and why?



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