Monthly Archives: July 2014

Explain how and why expanding one’s knowledge of the world helps to develop a more in-depth and enlightened way of thinking about solving world problems

Directions for completing this assignment:

1. Open a new word document and save it Mod9PostTest_YourName. In a well written essay that meets the expectations outlined in the rubric below, answer each of the guiding questions:
•For your lesson assignment, you compared a disadvantaged culture with your own to uncover a need. Discuss WHAT you learned from your project. Include all of the following: A brief description of your project and the need/concern addressed, an explanation of WHY you think this need/concern is an important issue people should be aware of today, and HOW people around the world will benefit from the information you provide.
•So what? Throughout this course, you studied a wide variety of cultures. Explain how what you learned changed your thinking. Include all of the following: At least 1 example of a text (story, article, poem) that CHANGED your thinking in some way, how and why this text changed your thinking, and why you think it matters to your new understanding of the world.
•Now what? For the final part of your reflection, consider the following quote by Mark Twain:

“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”
― Mark Twain, The Innocents Abroad/Roughing It

Explain how and why expanding one’s knowledge of the world helps to develop a more in-depth and enlightened way of thinking about solving world problems.

As you write your reflection, you need to use your best writing. It is highly important to communicate your ideas in a logical, coherent manner. You will need to write a minimum of one (1) paragraph for each question. EACH paragraph should include a strong topic sentence, support and elaboration in the form of specific details related to the question with logical transitions between ideas. You will need to use sophisticated vocabulary and a variety of sentence structures. Please refer to the attached grading rubric to understand how you will be assessed.

Grading Rubric (opens in a new window)

Business Law

Read the following: Grudem, W. (2003). Business for the Glory of God: The Bible’s Teaching on the Moral Goodness of Business. Wheaton: IL: Crossway. ISBN: 978-1581345179.

You should begin your reading the first week of your course. Then in your 5-7-page review, you should briefly articulate the author’s main positions or themes and then interact with them. That is, choose one or two main points that you agree with and/or one or two in which you do not agree, supporting your thoughts with well-reasoned arguments.


You will write a Research Paper on a topic relating to business ethics. Your paper must be 8–10 pages and double spaced (excluding a properly formatted title page, bibliography page, and reference page). You must have 8–10 scholarly references cited in current APA format. You must use your textbooks as sources; other acceptable sources are journal articles from peer-reviewed journals, theoretical text, and the Bible. As this is a Research Paper, it must be written in third person.

You will choose a topic and write a rational for that topic. Final approval must be received from your instructor.

Pro-Social Behavior?

Can You Inspire Pro-Social Behavior?
Now that you are an expert in the use of interpersonal influence strategies, can you use what you know to change the behaviors of others? Advertisers and salespeople often use interpersonal influence strategies to make money When in the hands of an unethical influence agent, these strategies can be used to take advantage of you. But they can also be used to promote pro-social behavior changes in attitudes, beliefs, and/or behavior that benefit others, and society as a whole. In this Application Assignment, your goal is to use your understanding of interpersonal influence to encourage people to engage in pro-social behavior.

To prepare for this assignment:
•    Review the sections in Chapter 7 of the course text, Persuasion: Psychological Insights and Perspectives, on reciprocity, social validation, and commitment. Reflect again on the rules and psychological processes that cause each type of strategy to influence change.
•    Identify and describe the steps that are required to use the door-in-the face strategy, the list technique, the four-walls technique, and the legitimization of paltry-favors strategy. Familiarize yourself with how researchers have tested the effectiveness of each strategy.
•    Reflect for a moment on the behavior that each strategy has been shown to change. Consider how you would measure the effectiveness of these interpersonal influence strategies. Can you think of other ways to test a given strategy’s effectiveness?
The assignment (1 page): APA style format, No Plagiarism and must be cited with references. Assignment has to be done in detailed order according to course rubric. Thank you
For each of the scenarios below, describe: 1) the steps in the strategy, 2) the rule or psychological process that makes it work, and 3) how you would implement the strategy and how you would measure the effectiveness of the strategy. Your responses must be 2 paragraphs for each of the following scenarios:
(1).Design a way to increase a person’s exercise habits using a door-in-the-face strategy.
(2).Get people to reduce their water consumption using a list technique.
(3).Create a way to get more people to volunteer time at a soup kitchen by using a four-walls technique.
(4).Get people to start recycling by using a legitimization of paltry-favors strategy.
Course Rubrics:
There are four primary quality indicators for written assignments. All written assignments should include scores for the first three indicators (Responsiveness, Content, and Quality). Include the final indicator (Research, Scholarship, and Professional Style) if the rubric is being used to evaluate a research paper, e.g., a final research paper for the course.

Support your Application Assignment with specific references to all resources used in its preparation.
Course Text: Persuasion: Psychological Insights and Perspectives
Chapter 7, “Principles of Interpersonal Influence” (pp. 143–169)


In a three- page paper (not including the title and reference pages), include the following:
A revised version of your introduction, research question, background research, hypothesis, research design, and sampling plan. These revisions must be based on your instructor’s feedback if your instructor provided additional comments about these sections in week two.
A discussion of the types of secondary data you could use to test your hypothesis, and why this data would be useful. If secondary data would not be appropriate, please explain why.
The possible measurement and measurement scales you could use in a survey for testing your hypothesis. If a survey with measurement scales would not be appropriate, please explain why.
An APA-formatted reference list.
Week Three Lecture

Business Research Methods and Tools

Week 3: Survey research and secondary data analysis research


Surveys can be an effective way to gather opinions and reactions from stakeholders such as your customers. Surveys work best when you want small amounts of information from relatively large numbers of people. People don’t finish long surveys very frequently; they might give you 5 minutes of their time, but maybe not 15 minutes. Some researchers like to use open-ended questions in a survey such as “Do you like Pepsi or Coke better?” but these questions can be difficult for people to answer without prompts or assistance from another person. It might be easier for them to answer a question such as, “On a scale of 1 to 5, with 1 meaning you hate it and 5 meaning you love it, what do you think about Pepsi?”

Surveys require caution precisely because they (typically) involve people sharing their thoughts, ideas, beliefs, behaviors, and so on. People are not always honest when they talk about themselves, and they present bias in their own presentations for many reasons. For example, the survey is about opinions involving Pepsi and Coke, people may not want to admit that they really like either one, because they know they should be more health-conscious, and therefore might feel guilty about liking either one of them too much.

Surveys can be conducted in many ways: in person, through the mail, over the phone, or online. The popularity of online surveys has expanded significantly in recent years. Often, when you buy something at a store or a restaurant, the receipt provides a website address for an online survey to fill out. The invitation will typically include an incentive, such as a chance to win a $1000 gift card at the store, if you complete the survey. Incentives can be useful, but they can also damage your results, because people might fill out the survey without providing thoughtful answers just so they can receive the incentive.

Secondary data analysis

Secondary data analysis can be a very effective method of research. Secondary data is data that somebody else has already collected. In secondary analysis, you look at that previously collected data and do your own analysis on it. For example, let us imagine that you want to open a pizza chain franchise, and you are trying to decide where to put it. In this case, surveying potential customers might not be the most efficient option. You might consider analyzing secondary data instead, such as customers’ addresses from other franchises in the chain or census data that would tell you where recent population increases have taken place. Other people have already collected and analyzed this data, and you are not collecting it again, but you are analyzing it to answer your own research questions.

When performing secondary data analysis, it is important to make sure that the data you are using is appropriate for your question. You would not want to examine state-level census data when thinking about your new pizza restaurant; you would want more specific data, such as city-level or even neighborhood-level data. It’s also important to get permission to use data if necessary. United States Census data is freely available to use because it’s government information. However, market research data that’s been collected by a company or a third party might not be available for use without a fee or permission from company officials. If you worked for Pepsico, it wouldn’t be ethical to analyze market research data about Coke sales without permission, because it likely belongs to your competitor.

For viewing:

Stevens, D. (2012, February 18). Survey research design [Video file]. Retrieved from

Bonfim, R. (2011, February 11). Using secondary data [Video file]. Retrieved from

Forbes School of Business Faculty