Situation Analysis. 70 Points
1. Competitive Forces (30 points)
We analyzed and assessed the competitive nature of the automobile industry. The Daimler-Chrysler merger failed, leaving Chrysler in bankruptcy. The Chrysler-Fiat auto alliance succeeded, creating a strong, international company.
Select any industry that has international operations (i.e., hospitality, pharmaceutical, fast moving consumer goods, electronics, etc.).
Assess the international competitive forces of this industry. Use the following table and list a minimum of three (3) factors for each force. Conclude if this is an attractive industry and summarize the reasons for your conclusion.
Conclusion: Is this an attractive industry? Why/Why not?