It is widely known that Knowledge Management Systems are the key to success in multinational companies. Imagine that you are a Vice President of a company that is ramping up to go global.
Please choose one (1) of the following industries for the purposes of this assignment:

• Jewelry
• Fashion / Apparel
• Chemicals
• Consumer electronics, electronic components
• Medical supplies or equipment
• Bins, totes, crates, material handling
• Food products
• Drug products
• Children’s products, clothing, toys, etc.

Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.

You have been tasked with designing a comprehensive best practices policy list geared towards managing existing knowledge and any new knowledge as it becomes viable. The best practices policy should include a compiled task list that will help your company to handle not only the regular issues of conducting business within a foreign country, but also the unexpected events (e.g., earthquakes, demonstrations, bomb threats, etc.), no matter the country or countries into which you will be expanding. The policy list should also take any unique challenges that your company may face into consideration.

Write a six pageS paper in which you:

1. Design a comprehensive best practices policy list that includes policies on the following:
   1. Sanitation (e.g., hand washing, toilet facilities, etc.)
   2. Eating and / or drinking (e.g., at desks, on the company grounds, inside in the manufacturing area at designated tables / areas, etc.)
   3. Conflict resolution (e.g., settling disputes, mediation and / or arbitration with designated mediator on staff, etc.)
   4. In-house teams (e.g., minimum meeting times, scribes, appointed leaders, etc.)
   5. Online team (e.g., 24-hour coverage on phone due to time differences, etc.)
   6. Security (e.g., leaving doors open, locks, key return policy for departing workers, etc.)
   7. Emergency evacuation procedures

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Imagine that you are the CEO of a successful domestic company. In the last 6 months, many potential clients in foreign countries have expressed a desire to conduct business with you. You know that in order for your company to grow, you will have to expand overseas. You have recently attended a local three (3)-day international trade exposition and have gathered many brochures on the foreign companies interested in doing business with your company.

After meeting with the Executive Committee of your successful domestic company, you decide that you will need to identify a minimum of two (2) countries for expansion and two (2) expatriates whom you will send into the chosen countries. The selected expatriates will learn about the countries’ cultures and business activities there. You must prepare a report for the potential employees who may want to take an overseas assignment, the Executive Committee, and the Board of Directors.

Use the Internet and Strayer Library to research possible countries for expansion. Next, conduct research on leveraging expatriates over country nationals for business overseas. Finally, research books that could help expatriates in their transition to working overseas.

Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.

Write an eight to ten (8-10) page paper in which you:

1. Create a guide to leveraging expatriates. The guide should include four to six (4-6) sources that address benefits and challenges of sending expatriates to other countries.
2. Examine the major benefits that this report can provide for the organization, and suggest two (2) uses for the information contained therein. Justify your response.
3. Analyze the major factors (e.g., distance, cultural background, knowledge of the related countries, languages spoken, relatives who may live in another country, etc.) that would influence your choice of countries into which your company would expand. Recommend two (2) countries for expansion. Provide a rationale for your response.

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You will now consider who your customers are and identify your market segment.

It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:

• pinpoint where you should spend your advertising budget
• the type of campign you intend to run, and
• ensure that your marketing message speaks the customer’s language (based on their needs and wants, demographic, location, ethnicity, etc.).

Write a one to two (1-2) paragraph journal entry in which you:

1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:

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You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).

Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals.

Write a five to seven (5-7) paragraph journal entry in which you:

1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:

1. use stores located in different regions
2. sell online
3. hire a sales team to sell directly to suppliers and door-to-door

2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

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For this assignment, visit your local grocery store to observe and record behaviors in the various aisles.

Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.

Write a six to eight (6-8) page paper in which you:

1. Identify the store and the day and time you made your observation.
2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
3. Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.

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Types of Variables

Draft an approximately 1200 word (3-4-page) causal analysis essay in response to the following prompt:

• Select an image(s) from an electronic source that exemplifies your position on the effect of television in American culture. Your argument should try to show that a cause-and-effect relationship does or does not exist between TV and behavior, or health, intelligence, morality, etc.

As you compose your essay, be sure to:

• Follow the writing style required by your degree program (MLA, APA, or Turabian).
• Use in-text citations to cite works.
• Integrate at least four quotes, one summary, and one paraphrase into your essay.
• Include a References or Works Cited page containing any and all sources you cite in your paper, including images. You may use one or two images in your essay to support your argument, but each must not take up more than 1/3 of a page (with 1″ margins), and they will not count in the total page count for the assignment.
• Use the Grading Rubric, Outline Suggestions, and Proofreading Checklist (provided below) to draft and revise your essay.
• Include your thesis statement and outline on a separate page at the end of the document.
• Type your degree program and which style of writing you are using (MLA, APA, or Turabian) in the “Submission Title” field of the SafeAssign link in the module so that your instructor can grade your essay accordingly.

Be sure to cite fully all quotations, summaries, paraphrases, and images. If you fail to give credit for outside material, it will be regarded as plagiarism and will result in a “0” on your essay and possibly course failure.

This assignment must be submitted by 11:59 p.m. (ET) on Monday of Module/Week 5.