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BUS 508 (NEW) Assignment 1 – Corporate Responsibility and Marketing Strategies

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November 9, 2015 / Leave a comment

Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.

Write a six to eight (6-8) page paper in which you:

  1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
  2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question.
  3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.

BUS 508 (NEW) Assignment 2 – Human Resource Strategy

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November 9, 2015 / Leave a comment

Use the Internet to research the Best Places to Work (http://www.greatplacetowork.com/).  Select two companies from two different industries on the Fortune 100 list.

Write a four to six (4-6) page paper in which you:

  1. Compare and contrast the two (2) industries you have identified in terms of size, products, services, customers, economic and regulatory environment.
  2. Describe the mission, vision, values and core business practices of each of the companies you selected.

Communication research paper

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November 8, 2015 / Leave a comment

, D., Friedrich, G.W., & Dixon, L.D. (2011). Strategic communication in business and the professions (7th ed.). Boston, MA: Allyn & Bacon. ISBN: 0205693113.
Prepare a research paper on one of the topics below, or on a different topic of your choosing. This paper should be 3 – 5 pages, in strict APA format.
Research Paper Guidelines
For this assignment, you will write a research paper on communication skills. The general nature of the paper is flexible, but it should relate to one or more of the topics that we discuss during the course.
Topics may include, but are not limited to*, the following:
1. Effective Public Speaking 2. Communication and Diversity in the Workplace 3. Listening Skills 4. Communication and Work Relationships 5. Verbal and Nonverbal Skills 6. Communication in Organizations 7. Negotiation and Conflict Management 8. Communication Skills and Leadership 9. Group Communication 10. Communication and Interviewing Skills
The paper should utilize but at the same time go beyond what we covered throughout the session about communication skills in the workplace. In this paper, your purpose is not merely to summarize literature. Rather, you need to connect the literature that you focus on to “actual” information, data and/or cases that you can find about the topic. This does not mean that you are required to gather new data. Rather, you are required to search for books, peer-reviewed journal articles, research reports, news, government reports, media, reports from international organizations, cases or case study summaries, etc. that can help illustrate your points.
The research paper will be comprised of the following criteria: • Each report will follow the APA format typed and double-spaced utilizing one (1) inch margins and size twelve (12) font in Times New Roman or Arial. • A title page as well as a reference section will be required and are not included in the length of the assigned papers. The title page will include the assignment title, course number, your name and the date submitted. • An abstract is not required, but is welcome. If you choose to include an abstract, it will not be included in the 3-5 page requirement of written text in the body of the paper. • All pages are to be numbered accordingly. • You must demonstrate content mastery of course material through the use of other in-class writing assignments as deemed appropriate by the instructor. • You are expected to cite at least one new reference per each typed page. You may cite the textbook in your paper, but it will only count as one reference. • You are expected to thoroughly proofread and edit your paper before submission. If your paper has excessive spelling, grammatical, editing, and/or APA formatting errors, points will be deducted during the grading process.
The course syllabus contains the grading rubric that will be used to evaluate your assignment.Buy nowpan>

Assignment 1: Fundamentals of Effective Communication in the Workplace

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November 8, 2015 / Leave a comment

Effective communication skills are essential in the workplace. Some businesses invest in training their employees on how to effectively communicate, because effective communication skills go beyond conversations. Employees must know how to express business issues effectively when writing reports and emails. Understanding the benefits of effective communication helps businesses to develop a workforce that is able to communicate effectively with coworkers, customers, and suppliers and increase productivity.
Write a one to two (1-2) page paper in which you:
Describe a time when you experienced effective communication in a business environment. Discuss at least three (3) reasons why you perceived the communication to be effective, and explain the resulting impact to the business.

HSA 510 ASSIGNMENT 2-The Health Care Market

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November 8, 2015 / Leave a comment

 

Assignment 2: The Health Care Market

Due Week 6 and worth 240 points

Use the Internet or Strayer online database to research the current health care delivery structures—both private and public—within your state.

Write a six to eight (6-8) page paper in which you:

 

  1. Analyze the current health care delivery structure in your state. Compare and contrast the major determinants of health care market power.
  1. Analyze the main competitive forces in the your health care delivery system in your state, and compare the major factors that influence the fundamental manner in which these competitive forces determine prices, supply and demand, quality of care, consumerism, and providers’ compensation.
  1. Evaluate the positive benefits and negative aspects, respectively, of HMO managed care from the provider’s point of view—i.e., a physician and a health care facility—and from a patient’s point of view. Provide a rationale for your response.
  1. Assess the efficiency of the types of economic incentives available to providers in the delivery of health care services in your own state.
  1. Propose who bears the financial risk of a capitation payment system: the provider, the patient, or the consumer-driven health plan itself.
  1. Use at least five (5) current references. Three (3) of these references must be from current peer-reviewed sources to support and substantiate your comments and perspectives.
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  • Use technology and information resources to research issues in health economics.

 

Your assignment must follow these formatting requirements:

The specific course learning outcomes associated with this assignment are:

  • Explain how selected economic principles apply to the health care market and the provision of health care services.
  • Analyze the factors that are influencing the demand and supply of health care services in the U.S.
  • Assess current economic trends that influence the cost, quality, and access to care.
  • Write clearly and concisely about health economics using proper writing mechanics.

Case Study 2: Stopping Outshopping

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November 8, 2015 / Leave a comment

Due Week 7 and worth 220 points

Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:
1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
3. Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
6. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
• Examine the marketing research process and market segmentation strategies in the health care industry.
• Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.
• Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
• Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
• Explain the impact that the population and societal, competitive, and financial forces have on health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Midterm Case Study: Motivating Employees Due Week 5 and worth 300 points

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November 8, 2015 / Leave a comment

 Write a four to six (4-6) page paper in which you:

Investigate the major demotivational factors at Kaluyu Memorial Hospital. Assess the level of impact that the identified factors could have on specific areas of service and business if the administration does not address the situation. Support your response with at least two (2) examples of the potential negative impact of the identified demotivational factors on the hospital.
Choose Maslow’s, Herzberg’s, or McClelland’s model of motivation, and argue the primary reasons why it is applicable to the Kaluyu Memorial Hospital scenario.
Formulate a communication system that will have the greatest impact on improving the situation, and specify the major reasons why your system will influence the employee behaviors for the better. Justify your response.
Use four (4) recent (within the last five [5] years) quality academic resources in this assignment.
Note: Wikipedia and other websites do not qualify as quality academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Propose methodologies that have been proven to increase value in health care delivery systems.
Examine the impact of motivation on quality, safety, and legal risks associated with health care organizations.
Assess how politics in a health care organization motivates and demotivates employees and recommend strategies to mitigate the challenges presented with each aspect.
Create a communication strategy to address an ethical dilemma within a health care organization regarding the quality of service and cost.
Use technology and information resources to research issues in health care management.
Write clearly and concisely about health care management using proper writing mechanics.

 

HSA 505 Case Study 1: Revitalizing a Brand

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November 8, 2015 / Leave a comment

Case Study 1: Revitalizing a Brand
Due Week 4 and worth 200 points

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:
1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Assignment 1: Product Development

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November 8, 2015 / Leave a comment

Due Week 3 and worth 160 points

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.

That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and—most important—identification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:
1. Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
2. Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
3. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
4. Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
5. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
• Analyze how products evolve through the four stages of the product life cycle.
• Determine the appropriate product succession planning efforts of health care services.

Assignment 1: Implications of Health Economic Concepts for Health Care

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November 8, 2015 / Leave a comment

Due Week 4 and worth 200 points

Select at least five (5) economic concepts covered in the first four (4) weeks’ readings, and discuss the primary manner in which these concepts impact the world of health care economics. Some examples of selected concepts are health demand and supply, elasticity, resources, health measures, and costs.

Write a four to six (4-6) page paper in which you:
1. Assess the value of health care professionals and decision makers understanding the discipline of health economics.
2. Defend or critique the importance of considering the complex nature of health and health care when examining the economic principles related to health care delivery.
3. Analyze the primary potential benefits of learning about health economics related to government involvement in health care economics, financing, and delivery.
4. Analyze the main potential benefits of learning about health economics related to private sector government involvement in health care economics, financing, and delivery.
5. Use at least five (5) current references. Three (3) of these references must be from current peer-reviewed sources to support and substantiate your comments and perspectives.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
• Explain how selected economic principles apply to the health care market and the provisions of health care services.
• Analyze the factors that are influencing the demand and supply of health care services in the U.S.
• Assess current economic trends that influence the cost, quality, and access to care.
• Use technology and information resources to research issues in health economics.
• Write clearly and concisely about health economics using proper writing mechanics.

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