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Marketing Strategy plan

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December 28, 2013 / Leave a comment

the marketing strategy plan is about the Everyday Sunday, which is a relaxation drink.

The Rockwell Beverage Co is a start‐up organisation aimed at producing soft drinks and
possibly other products for the Australian Market (possibly expending into other markets as well). It looks to give consumers a relaxing alternative to regular soft drinks and to high energy drinks like Red Bull (Alford, 2001). Its theme is “Everyday Sunday is all natural relaxation beverage designed to keep you calm and relaxed.” The name comes from the idea that Sunday is a day of rest and relaxation, so that by drinking the product, every day becomes like Sunday.

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Website: www.everydaysunday.com.au

The video for CEO of Rockwell Beverage Co Ms Amandas Chase
http://air.deakin.edu.au/public/media/An+interview+with+Amanda+Chase+of+Rockwell+Beverages/0_f69zjyte

she outlines the background to the company and what it is aiming to
achieve with the Everyday Sunday range.
she gives an account of the strengths, weaknesses, opportunities and threats
the company is facing. She then goes on to describe the marketing mix issues in terms of product, positioning, packaging, price and distribution issues which the company needs to resolve.

INSTRUCTIONS
1.Background to the company and the industry. Summary of key marketing issues faced by the company. (About 300 words).
2.identify the marketing objectives for Everyday Sunday for the next 5 years. Identify the target market(s). (About 200 words).
3. Devise your recommended marketing strategy to address these marketing objectives, taking into account the extended marketing mix . (About 1700 words).

What are the criteria for good marketing objectives?

They should be SMART:
Specific – are your objectives stated in a way that is precise about what you are hoping to achieve?
Measurable – Can you quantify each objective, i.e. can you use a unit of measure such as market share in percentage or dollars or other to provide a way to check your level of success?
Achievable – Are your objectives reasonable in terms of what you can actually achieve or are you setting your sights too high?
Realistic – Do you have sufficient employees and resources to achieve the objectives you have set, if you don’t then they are likely to be unrealistic?
Time specific – When are you hoping to achieve these objectives, you need to define a timing plan with target timing for each specific objective?

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MBA Assignment

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December 28, 2013 / Leave a comment

As part of the formal assessment for the Master of Business Administration you are required to submit
a Marketing Management assignment. Please refer to your Student Handbook for full details of the
programme assessment scheme and general information on preparing and submitting assignments.
Aim
The aim of this assignment is to assess whether the learning outcomes of the module have been met.
Learning Outcomes for the Marketing Management Module:

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On successful completion of this module the student will be expected to be able to:
1. Critically evaluate and analyse the resources available to a marketer and establish how
different environments influence the resources mix;
2. Explain and evaluate how insight into buyer behaviour can enhance the effective use of
marketing resources;
3. Critically evaluate the role recent marketing developments, such as relationship marketing, ebusiness
and sustainability marketing, play in an organisation’s evolution.
4. Develop and implement marketing plans for a product or service and critically reflect on the
appropriateness of these.

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Assignment Task
Task
In your role as a Marketing Consultant, you have been asked by Wiggo*: a fictitious European
supermarket (food retailer) chain (similar to Aldi and Lidl) to research and report on the feasibility of
them launching in a new international market (this can be a country or economic zone of your choice
and/or one you are familiar with).
*Please note Wiggo is a fictitious company and no use will be served by searching for them on the
Internet.
Instructions
Develop a Marketing Feasibility Report to address the needs of this task. It should be structured as
follows:
1) Front cover and contents page.
2) Executive summary (this should be a concise, approximately one-page summary of the report.
It is not an introduction or terms of reference section).
3) Situational analysis (this should refer to the country/economic zone you have selected).
4) Marketing objectives (using the SMART format).
5) Marketing plan (strategy and tactical details). To include: segmentation, targeting and
positioning analysis; marketing mix analysis.
6) Marketing budget.
7) Conclusions, recommendations and summary.
8) Appendices. To include biography, references and any other relevant material.
9) PowerPoint presentation of your report. This should take the form of an imagined face-to-face
‘pitch’ to the client to support and promote your bid for this consulting contract. A maximum
number of 10 slides for a 10 minute presentation. This should be inserted into the appendices
section of your report as follows: once you have prepared your PPT go to the ‘File’ menu , click
‘Save as Pictures…’, this will save each slide as a separate JPEG or TIFF file. These can then
be copy and pasted into the report. Nb this PPT must be pasted into the appendices and not
as a separate file.

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Page 3 of 6
Students should take account of the marks for each section and the marking criteria when writing their
marketing plan.
Word Limit
4000 words (maximum) excluding the title and contents pages, and any footnotes, bibliography and
appendices.
Penalties will apply to any assignment which exceeds the word limit by more than 10%. (See ‘Word
Count Policy’ in My Resources).
Assignments submitted late will be marked as a 0% fail, unless you have withdrawn your intent to
submit for this module in advance of the deadline.
Your assessment should be submitted as a single word or pdf file. For more information please see
the “Guide to Submitting an Assignment” document available on the module page on ilearn.
You must ensure that the submitted assignment is all your own work and that all sources used are
correctly attributed. Penalties apply to assignments that show evidence of academic unfair practice.
(See ‘Dealing with Plagiarism’ in the Study Skills Guide in My Resources).
You must use the Harvard referencing method in your assignment. (See ‘Referencing Guide’ in the
Study Skills Guide in My Resources).

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what are the most important issues in service delivery in the tourism and hospitality industry?

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December 28, 2013 / Leave a comment

what are the most important issues in service delivery in the tourism and hospitality industry?

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Legal Aspects of Staffing/Bias in Performance Appraisal

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December 28, 2013 / Leave a comment

First is Legal Aspects of Staffing: Select one of the laws listed below and explain how it has changed the staffing process.  Also select one governmental activity from the second list and explain how it influences staffing. Respond substantively to two other learners.

Second assignment is Bias in Performance Appraisal:The main problem with performance appraisal programs is supervisory bias when making judgments. How can a company attempt to identify and reduce appraisal bias? Respond substantively to two other learners.

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Aldous Huxley – Brave New Word

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December 28, 2013 / Leave a comment

the paper has to be about Huxley’s Brave New Word, and how he uses satire to convey the value of self expression and individuality.  also music has to be related to it.
Thesis statement
In the novel Brave New World, Aldous Huxley uses satire to convey the value of self – expression and individuality.

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Origin of culture

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1- Modern ‘selfish-gene’ Darwinism has been considered as a justification for individualistic selfish behaviour. Show how selfish-gene models can be used to explain complex forms of cooperation in the evolution of human society including the emergence of symbolic culture. 2000 words

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TOPIC FOR THE COUURSE WORK- 1,3,4,5
1- SOURCES- Lecture: Comparisons of Western and Australian approaches to origins 1.
Reading for next week (to be summarised):-
Knight, C., R. Dunbar and C. Power 1999 An Evolutionary Approach to Human Culture. In Dunbar, R., C. Knight and C. Power (eds) The Evolution of Culture, Edinburgh UP, pp. 1-11.
Additional reading:-
Sahlins, M. 1960 The Origin of Society. Scientific American 203: 76-87.
Cowan, J. 1994 Kun-Man-Gur. The Rainbow Serpent. Boston & Bath: Barefoot Books. Foreword, pp.6-7.

3 – Lecture: Darwinian approaches. Introduction to The Selfish Gene. Sahlins’ objections.
Dawkins, R. 1989 [1976] The Selfish Gene. Oxford: Oxford University Press, pp.21-45.
Sahlins, M. 1977 The Use and Abuse of Biology. London: Tavistock, pp.ix-xv, 93-107.
Irons, W and L Cronk 2000. Two decades of a new paradigm. In L Cronk, N Chagnon and W Irons (eds) Adaptation and Human Behavior New York: Aldine de Gruyter, pp.6-10.

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4 – Lecture:  Darwinian approaches. Implications of ‘selfish genes’ for male and female strategies.

Key, C. A. and L. C. Aiello 1999 The Evolution of Social Organization. In Dunbar, R., C. Knight and C. Power (eds) The Evolution of Culture, Edinburgh UP, pp. 15-33.
Dunbar, R. 1996 Grooming, Gossip and the Evolution of Language. London & Boston: Faber & Faber, pp.132-51, 214-5.
Foley, R. and C. Gamble 2009 The ecology of social transitions in human evolution. Philosophical Transactions of the Royal Society B 364: 3267-3279.

5 – Lecture: The Evolution of Social Organisation. Sex selection, more male and female strategies. ‘Symbolic culture vs Symbolic reference’. Institutional reality. The world of rules.

Chase, P. G. 1999 Symbolism as reference and symbolism as culture. In Dunbar, R., C. Knight and C. Power (eds) The Evolution of Culture, Edinburgh UP, pp. 34-49.
Searle, J. 2000 Mind, Language and Society. London: Phoenix, pp.124-126.
Bryant, R. 1996 Why alchemists can make gold. Philosophy Now, pp.15-18.

ADDITIONALLY IF NEEDED:

-Dunbar, R, C Knight and C Power (eds) 1999 The Evolution of Culture. Edinburgh: Edinburgh University Press.
3-Botha R and C Knight (eds) 2009The Cradle of  Language. Oxford UP
Recommended

Dawkins, R 1989 The Selfish Gene. Oxford: Oxford University Press.
Kohn, M 1999 As We Know It. Granta Books
Stringer, C and R McKie 1996 African Exodus. London: Cape.
Stringer, C. 2011 The Origin of our Species Penguin
Zahavi, A and A Zahavi 1997 The Handicap Principle. Oxford

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Autism

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December 28, 2013 / Leave a comment

Autism

Prepare a research paper that explores a psychological diagnosis related to children. Topics should be selected from the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV-TR). The research paper should discuss:

a. Possible causes of the disorder (include neurological information if applicable)

b. Prevalence
c. Differentiating criteria
d. Progression of the disorder
e. Developmental and cultural considerations
f.  Assessment process
g. Treatment considerations (included school based recommendations and referrals)

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Your research paper should include the following headings: (a) Causes, (b) Prevalence, (c) Differentiating Criteria, (d) Progression of the Disorder, (e) Developmental and cultural considerations, (f) Assessment Process and (g) Treatment Considerations. You will note that these headings are aligned with each of the required discussion items above.

include a title page and at least six bibliographic references from peer-reviewed/refereed journals, in addition to the course texts. References from general websites (e.g. WebMD, Wikipedia and the like) are not acceptable references and should be avoided.

In addition to the title page your paper should include a reference page, both in correct APA format. References should be cited throughout your paper in correct APA format. The APA manual (6th edition) and APA website can be consulted for assistance. If you are not familiar with APA or have questions, please contact the course instructor ASAP.

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Personal statement

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Tell us about a time when you tried to reach a goal or complete a task that was challenging, difficult, or frustrating. What did you learn from this experience?

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Practical demonstration of molecular biology techniques including laboratory report

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December 28, 2013 / Leave a comment

Brief:
There are two key ways in which you will be assessed in this assignment: the first is your conduct and practice in the laboratory and the second is the record you make of this practical experience.  During the practical elements of the assignment you will be given the challenge of cloning a gene by PCR, ligation into plasmid vector DNA, amplification in bacteria, purification and then sequencing and an analysis of the sequence data.  You are required to submit a record of your experimental work where you will use the standard scientific report structure namely a title, brief introduction, health and safety considerations, method, the results you obtain and appropriate conclusions.  You are also required at the end of each piece of experimental work to analyse your performance and suggest areas for improvement.  The title, introduction (for the most part), health and safety considerations and method will be given to you and so the marks for the write up will be gained by fully presenting and interpreting your results and using additional research to inform that interpretation and the process of drawing conclusions.  Research will also need to be used to inform your analysis of your performance in order to provide you with the information required to suggest ways in which the outcome could have been improved upon.

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Assessment Criteria:
1.    Demonstration of technical skills during practical work in the laboratory (30%)
2.    Record of experimental work with the correct structure including results, and conclusions. (35%)
3.    Evaluation of performance including suggestions for improvement. (25%)
Identification of relevant texts which the report will refer to using the Harvard referencing system outlined in the assignment handbook. (10%)
Word count: 2000 (for results, conclusions and analysis)
I HAVE INCLUDED A FILE called notes that will tell you know how to structure this paper, I will update this file soon to include results in note form for you to make sense off and write up.
The writer must be English as it is to be written in English, not American or Chinese English. Would rather that not so many American (uni/college) websites were referenced either, I hope you know what I mean by this.

HAVE INCLUDED ANOTHER FILE called example of a past paper that shows what harvard referencing should look like called EXAMPLE PLEASE LOOK AT THIS.

YOU MUST LOOK AT JOURNALS FOR THIS. Where possible reference from up to date journals (from the last four years) and reference from the suggested reading list at the bottom of the instructions. As a rule use around 1 reference (from different sources) for every 100 words, use journals mainly, up to date books and try to stay away from webpages.
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Assignment Title: Practical demonstration of molecular biology techniques including laboratory report
Learning Outcomes:
2.    Demonstrate the ability to apply underpinning theory to current methods and techniques used in recombinant DNA technology and genetic engineering.
4.    Demonstrate technical proficiency in molecular biological techniques.

Rationale:
Recombinant DNA techniques form the toolkit of the modern molecular biologist.  These techniques have allowed scientists to investigate the complex workings of cells and organisms and also to develop medicines, therapies and genetically modified organisms.  This assignment provides the opportunity for students to practice some of these techniques and develop useful practical skills.  The assignment also provides the opportunity for the student to record, analyse, interpret and reflect upon this practical experience.
Brief:
There are two key ways in which you will be assessed in this assignment: the first is your conduct and practice in the laboratory and the second is the record you make of this practical experience.  During the practical elements of the assignment you will be given the challenge of cloning a gene by PCR, ligation into plasmid vector DNA, amplification in bacteria, purification and then sequencing and an analysis of the sequence data.  You are required to submit a record of your experimental work where you will use the standard scientific report structure namely a title, brief introduction, health and safety considerations, method, the results you obtain and appropriate conclusions.  You are also required at the end of each piece of experimental work to analyse your performance and suggest areas for improvement.  The title, introduction (for the most part), health and safety considerations and method will be given to you and so the marks for the write up will be gained by fully presenting and interpreting your results and using additional research to inform that interpretation and the process of drawing conclusions.  Research will also need to be used to inform your analysis of your performance in order to provide you with the information required to suggest ways in which the outcome could have been improved upon.
Assessment Criteria:
4.    Demonstration of technical skills during practical work in the laboratory (30%)
5.    Record of experimental work with the correct structure including results, and conclusions. (35%)
6.    Evaluation of performance including suggestions for improvement. (25%)
Identification of relevant texts which the report will refer to using the Harvard referencing system outlined in the assignment handbook. (10%)
Word count: 2000 (for results, conclusions and analysis)

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Format:
All text should be fully justified, size 12 Arial font, with 1.5 line spacing, and normal margins.  The report should contain page numbers and a header indicating your name, the module code and the assignment title.  You must include a completed assignment submission cover sheet.  Reference relevant sources in the referencing style as described in Pears and Shields (2010) Cite them Right. 8th edn.  London: Palgrave Macmillan
Indicative reading:
Brown, T., A. (2010) Gene Cloning and DNA Analysis. 6th edition.  Chichester: Wiley-Blackwell.  ISBN-13: 978-1405181730
CLEAPSS  (2010) CLEAPSS Laboratory Handbook, Recipe Cards and Hazcards CLEAPSS Secondary Source, The Gardiner Building, Brunel Science Park, Uxbridge.
Gallagher, S., Wiley, E. (2008) Current Protocols: Essential Laboratory Techniques. London: WileyBlackwell.  ISBN-13: 978-0470089934
Micklos, D., A., Freyer, G., A. (1990) DNA Science: A First Course in Recombinant DNA Technology. Burlington: Cold Spring Harbour Press.  ISBN-13: 978-0892784110
Nicholl, D. (2008) An Introduction to Genetic Engineering.  3rd edition. Cambridge: Cambridge University Press.  ISBN-13: 978-0521615211
Sambrook, J., Russell, D. (2000) Molecular Cloning: A Laboratory Manual. 3rd edition. New York: Cold Spring Harbor Laboratory Press.  ISBN-13: 978-0879695767
Watson, J., D., Gilman, M., Witkowski, J., Zoller, M. (1992) Recombinant DNA. 2nd edition.  New York: W. H. Freeman and Company.  ISBN-13: 978-0716722823
Watson, J., D., Caudy, A., Myers, R., Witkowski, J. (2007) Recombinant DNA: Genes and Genomes – A Short Course.  3rd Edition.  New York: W. H. Freeman and Company.  ISBN-13: 978-1429203128

Journals:
Nature Genetics, Trends in Genetics, Nature Reviews Genetics, Genetics, Journal of Medical Genetics, European Journal of Human Genetics, American Journal of Human Genetics, BMC Genetics

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Discussion of the role of geographic barriers in evolutionary processes

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December 28, 2013 / Leave a comment

1. Discussion of the role of geographic barriers in evolutionary processes (20%)
2. Analysis of a range of relevant examples of geographic barriers and their role in evolutionary processes (60%)
3. A clear and reasoned conclusion (10%)
4. Identification of relevant texts which the report will refer to using the Harvard referencing system (10%)

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