You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).

Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals.

Write a five to seven (5-7) paragraph journal entry in which you:

1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:

1. use stores located in different regions
2. sell online
3. hire a sales team to sell directly to suppliers and door-to-door

2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

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For this assignment, visit your local grocery store to observe and record behaviors in the various aisles.

Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.

Write a six to eight (6-8) page paper in which you:

1. Identify the store and the day and time you made your observation.
2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
3. Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.

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Types of Variables

Draft an approximately 1200 word (3-4-page) causal analysis essay in response to the following prompt:

• Select an image(s) from an electronic source that exemplifies your position on the effect of television in American culture. Your argument should try to show that a cause-and-effect relationship does or does not exist between TV and behavior, or health, intelligence, morality, etc.

As you compose your essay, be sure to:

• Follow the writing style required by your degree program (MLA, APA, or Turabian).
• Use in-text citations to cite works.
• Integrate at least four quotes, one summary, and one paraphrase into your essay.
• Include a References or Works Cited page containing any and all sources you cite in your paper, including images. You may use one or two images in your essay to support your argument, but each must not take up more than 1/3 of a page (with 1″ margins), and they will not count in the total page count for the assignment.
• Use the Grading Rubric, Outline Suggestions, and Proofreading Checklist (provided below) to draft and revise your essay.
• Include your thesis statement and outline on a separate page at the end of the document.
• Type your degree program and which style of writing you are using (MLA, APA, or Turabian) in the “Submission Title” field of the SafeAssign link in the module so that your instructor can grade your essay accordingly.

Be sure to cite fully all quotations, summaries, paraphrases, and images. If you fail to give credit for outside material, it will be regarded as plagiarism and will result in a “0” on your essay and possibly course failure.

This assignment must be submitted by 11:59 p.m. (ET) on Monday of Module/Week 5.

Management of financial control

1. Create an argument supporting that the requirements of SOX have reduced corporate fraudulent activity due to the requirements placed on public accounting firms, thereby providing greater assurances to public users of financial information. Provide support for your argument.
2. Evaluate the issues related to the audit of Satyam Computer Services Limited, indicating whether or not PWC followed auditing standards in rendering its audit opinion of the company. Provide support for your rationale.
3. Assess whether PWC relied too heavily on the established system of internal controls and neglected to perform sufficient testing of transactions using effective computer-aided audit tools. Provide a rationale for your recommendation.