Provide a bid strategy using the same firm and scenario from the first assignment.

Write a three to five (3-5) page paper in which you:

1. Review the action plan from the first assignment and create a future plan that is consistent with federal procurement opportunity’s mission or strategic plan.
2. Create a bid decision evaluation form, select a total of five (5) criteria of the firm’s current marketing position, and then score against the requested opportunity using the example on Figure 7.1 described in Chapter 7 of the textbook.
3. Develop a bid strategy that provides a competitive edge over the peer federal acquisition market using five (5) customer key evaluation requirements (CKERs).