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Please review the following questions and see if you can guide me through them. This is regarding a start-up company with the newest invention of its product “Sallone’s Universal Dog Food Dispenser”.
1. Describe what type of marketing research this company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research.
2. Describe how this company will examine customer satisfaction, and what will you do to create customer loyalty?
3. To what segments will your company market to, and what variables should be used in these segmentations?
4. Discuss the way your company will address your customers’ buying decision process.