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According to the textbook, the current world economy is increasingly becoming integrated and
interdependent; as a result, the relationship between business and society is becoming more complex.
Use the Internet to research one (1) of the following organizations:
De Beers Diamond Company
National Football League (NFL)
British Petroleum (BP)
National Rifle Association (NRA)
Write a six to eight (6-8) page paper in which you:
1. Specify the nature, structure, types of products or service of your chosen organization, and two
(2) key factors in the organization’s external environment that can affect its success. Provide
explanation to support the rationale.
2. Examine three (3) salient stakeholders of the chosen organization based on their key roles and
relationships with the company.
3. Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial
performance. Provide support for the response.
4. Specify one (1) controversial corporate social responsibility concern associated with your
selected organization.
5. Assuming you are the leader of the most influential stakeholder group, outline a plan to form a
stakeholder coalition to force the organization to address your chosen controversial issue. The
plan should include the key steps that you would take to identify members for your coalition
group, the major reasons why you believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to foster collaboration among the various
groups you target.
6. Assume the role as the leader of the most influential stakeholder group, and indicate three (3)
potential challenges that you may face in encouraging stakeholders to form a coalition to help you
achieve your goals. Suggest the significant steps that you would take in order to overcome these
challenges that you have identified. Justify the response.
7. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as
academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.