Phase 1 is attached for reference.
Describe the core values you would use to create the desired culture in your organization. Evaluate Southwest’s current structure and, if needed, recommend changes to the structure, processes, rewards, or technology.

Include:
• Current strategy (including current use of technology)
• Possible strategic alternatives
• SWOT matrix
• BCG matrix
• SPACE and/or other matrices
• Evaluation of current organizational structure
• Recommendation changes (if needed) to the structure, culture (including values), processes, rewards, or technology
• Develop alternative strategies for your company with strengths and weaknesses of each