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- Choose two of the following types of electronic media:
- Radio
- Sound recording
- Motion pictures
- Broadcast television
- Research the history of the media types your team selected. Include the following information in your presentation:
- Introduction
- Notable founders and parent organizations of your electronic media types
- Notable historical dates
- Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate
- Date the media types launched their websites, became active on the Internet, or became active in social media integration
- Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why
- How do these challenges affect advertising in these organizations–outside companies advertising–and advertising for these media–companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?
- What are two similarities and two differences between the two media types?
- Conclusion
- Present your Electronic Media Presentation.
- These are 10- to 12-slideMicrosoft® PowerPoint® presentations with notes.