You just need to fill in the blanks in the introduction and follow the subheadings with the details that’s listed in the body of the subheadings.  The professor has made it easy to follow this assignment.  The company is a custom clothing company by the name of Brinson’s Mobile Custom Clothiers – It’s a custom clothing mobile that meets by appointment only to serve an affluent customer that doesn’t have time to go to malls for shopping high end fabric blends.  You will need to be creative and research custom clothing sites to get an idea.

**** APA style writing and at least two (2) quality references. Double spaced times new roman font size 12 citations and references must follow APA
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MKT 100 Paper 1
Suggested Subheadings: Keep the format with heading the same just complete essay.

INTRODUCTION:
One paragraph that identifies what will be covered in the paper.  For example:  This paper will provide part one of the marketing plan for (insert company name).  The paper will begin with a description of Brinson’s Mobile Custom Clothiers and identify the anticipated marketability of its new product/service.  The paper will then discuss the company’s strengths and weaknesses, the opportunities and threats presented by the general environment, the company’s marketing objectives, and the target market for the new product.  The paper will conclude with a description of how the marketing mix will be implemented.

DESCRIPTION OF COMPANY AND ITS MARKETABILITY
•Company name, where it is located, how old it is or when it was founded, the primary market/industry it operates in
•Description of the company’s product or service, who it will appeal to, why you think anyone would want to buy or use it
•What competitive products are being used by people today and how yours will be better

COMPANY COMPETITIVE STRENGTHS AND WEAKNESSES
•Comparing your company/product/service to the existing competitors, describe what your strengths are compared to them and what your weaknesses are compared to them

ENVIRONMENTAL THREATS AND OPPORTUNITIES
•Briefly identify what’s happening in the marketplace/general economic environment that might be creating opportunities for your company.  Do the same for potential threats.

COMPANY’S MARKETING OBJECTIVES
•Briefly identify the marketing objectives for your company.  These could include successfully launching the new product, launching a new brand, gaining x% market penetration, or just becoming known as a competitor in the market you are going into.
*Identify some of the basic segments of your market….in other words, what are some of the different types of users/customers of your type of product/service

TARGET MARKET
•Describe your ideal customer (male, female, age range, education level, maybe income level, needs or interests, etc)

HOW THE MARKETING MIX WILL BE IMPLEMENTED
•The marketing consists of the “4P’s” of marketing: product, place, promotion, and price.
•Briefly identify how your product will be different from competitors’
•Briefly describe how you think you will advertise (TV, online, magazines, etc) to reach your target customer
•Briefly discuss or identify where you think your product will be sold (ie, online in your website, through Amazon, through retailers like Wal-Mart or Target etc)
•Briefly describe how you think you will price the product( low price to attract customers away from competition, high price to make maximum profits, or at the general price levels found in the market today.

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