From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your Marketing Plan. You are required to submit a Marketing Plan for a hypothetical product-based company. Your plan must include company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell.
Write a five to six (5-6) page paper in which you:
- Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns and the return on investment.
- Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
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