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Scenario: You belong to a news outlet will be working together to create a news coverage strategy.

Choose which type of news to report on. Examples include local, daily, national, features, tabloid, or opinion.

Develop a media strategy for your news outlet, and write a 3 – paragraph description in APA style.

Make sure to introduce your news outlet and its present goals, identify your audience, explain how you plan to approach news gathering and coverage, and includes other elements of your news media strategy.

Answer the following questions:

• Will your newsroom focus on a specific story? Individual reporters?
• How will you market your outlet?

Be sure to discuss how you plan to use social media outlets and multimedia to enhance your news coverage. Explain the importance of audience, if and how the audience has changed over the past 60 years, and your plan to capitalize on the audience your outlet is targeting.

Format your paper consistent with APA guidelines.

Cite at least three references.