http://www.dailymotion.com/video/x1861bc_amy-s-baking-company-kitchen-nightmares-full-episode_shortfilms (minutes 4:20 to 8:00)

The episode of Hell’s kitchen you are about to watch was shot in December 2012 at Amy’s Baking Company (ABC) in Scottsdale, AZ. It was intended to portray the way business was being conducted at the establishment. While there are some obvious problems with the business, your task is to scrutinize it from an Operations perspective. As you are watching the video, list the Operational problems you identify (at least 3) below. Also consider what data (information) may be collected to better analyze the process and illustrate those problems. And then suggest possible ways to improve the processes involved.

Next using the axes below applying two of the Competitive Product Space dimensions at a time (e.g., Price vs. Quality or Response time vs. Variety), illustrate where in Competitive Product Space you would place ABC and where the owners would like it to be. Add two other restaurants to these diagrams (use ABC and the same other two in all the diagrams).

Each graph should present 4 points: ABC’s current position, ABC’s desired position and two other competitors.

Please Label axes.

Describe the process competencies that are required to achieve ABC’s desired position. Benchmark them relative to other well-known restaurants you are familiar with.