Watch TED TALK.

https://www.ted.com/talks/audrey_choi_how_to_make_a_profit_while_making_a_difference?language=en&utm_source=tedcomshare&utm_medium=email&utm_campaign=tedspread
READ THE CASE STUDY

http://www.nytimes.com/2013/09/12/business/smallbusiness/a-fast-growing-tree-service-considers-selling-franchises.html?ref=topics
Which of the 2 options in Growing Trees case study would you choose and why?

Reply to two students.
Do you agree or disagree.